I haven't watched the advert but having seen so many car adverts, over the years, I don't need to

. I suppose you only have to observe how people behave (Not least behind the wheel) to understand that sensible and logical adverts won't persaude them to buy said car. For example what was that infamous Renault Meganne adverts all about; was it really a car for ar***oles or have I missed something? Perhaps a marketing guru might say it has reminded me of the car but only by assocoation with that stupid advert, that would if anything put me off buying the car.
When Jaguar used Le Mans adverts in the 1950s or back in the TWR days, the fact that the Le Mans engine was based on the XK engine and then the V12 found in the production car made a point. Seeing a car drive past a load of people, who look like smackheads, does nothing for me

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