Just thought I should update you since everyone has been helpful.
I dismantled the fuel pump but couldn't see anything obvious but the thin rubber seal seemed to be stretched and would not go back together.
I'd already order a replacement used SU pump from eBay which arrived today.
I fitted it, ignition on and it pumped straight away... Still wouldn't start... dismantled the float chamber which was filled with what I presume was old fuel (car was last registered on the road in '92, so who knows how old!), so I removed that, reassembled and hey presto it starts first time.
Only problem now is the 'new' pump is leaking from one of the gaskets so I am going to have to return it to seller for repair which is typical for me!
Thanks again for everyone help and willing advice!