Not having much luck at the moment

While fitting new piston rings to my (late) 1971 1098 Traveller , I thought I "Might as well" fit new big end shells at the same time. It wasn't rattling particularly s o this is a case of may as wel while I'm in there.
I ordered a set of these :
http://morrisminorspares.co.uk/shop/pro ... 9b600b575c
And started fitting them. However they seem too big - well sort of. They look exactly the same as the old shells, and seem to fit into the big end and cap ok - but when I tighten them up, they lock the engine solid.
They're standardsize : the crank hasn't had a regrind. I'mnow tempted to fefit the old shells just to get the poor car back on the road, but this surely isn't too good a plan ?
I can't work out whether I've bouight the wrong shells or am doing something wrong techniqe-wise.
Some further info to save "Q-&-A tennis" :
The number stamped on the old shell is 12A630 STD (AVGA4)
The new ones are stamped COUNTY REGD UK 0417 STD LO
(I assume this is just because the're a different make)
I'm fitting the kind of bent tongune part of the shells into the slot in the big end and cap
Said tongues are fitted opposite each other, as they were when I dismantled the car
I don't think the crank is particularly ovalled - as mentioned it wasn't making any horrid noises, so there wasn't any reason to think the bottom end of the engine was shot. Even if the crank is worn, these new shells should fit (even more easily!)
Is there a technique to getting these to fit ?
I'm tightening one at a time and they're all behaving the same way, and dowsing them in engine oil before tightening. I've kept the correct cap with the correct big end.
Any advice gratefully received ..
thanks!
Doug